Channel 4 slammed by watchdog for shameless plugging
BBC News, Monday 6th Jun 2016
Channel 4 breached regulations on product placement in an episode of its quiz show Countdown, media Ofcom watchdog has ruled. A complaint was received about the 21 March programme after host Nick Hewer referred to the Ideal Home Show “at Olympia… until 3 April”. Later, guest Mark Foster talked about being an ambassador for P&O Cruises, referring to activities on offer. Ofcom ruled that both references were “unduly prominent” and “promotional”.
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